Aim is to strengthen existing partnerships within the “Power for All Alliance”
- Christian Fischer: “We are pursuing a systematic growth strategy with our business activities for consumers. This also includes strengthening existing partnerships through equity interests.”
- Husqvarna also includes the Gardena subsidiary and its Flymo brand.
- Husqvarna is part of the Bosch Power Tools division’s “Power for All Alliance” for rechargeable batteries.
Stuttgart – Bosch agreed to acquire shares in the long-established Swedish company Husqvarna AB. The acquisition will increase its shareholding to roughly 12 percent in the company’s share capital in total. Husqvarna is listed on Nasdaq Stockholm. In acquiring these shares today, Bosch intends to strengthen the battery alliance between the two companies. Husqvarna also includes the Gardena subsidiary and its Flymo brand, both of which are also partners in the Bosch Power Tools division’s “Power for All Alliance”.
“We are pursuing a systematic growth strategy with our business activities for consumers. This also includes strengthening existing partnerships through equity interests. Our ‘Power for All Alliance’ for rechargeable batteries is a success story that we want to continue,” says Christian Fischer, the deputy chairman of the board of management of Robert Bosch GmbH who is responsible for the company’s Energy and Building Technology and Consumer Goods business sectors.
“We are pursuing a systematic growth strategy with our business activities for consumers. This also includes strengthening existing partnerships through equity interests. Our ‘Power for All Alliance’ for rechargeable batteries is a success story that we want to continue,”says Christian Fischer, the deputy chairman of the board of management of Robert Bosch GmbH who is responsible for the company’s Energy and Building Technology and Consumer Goods business sectors.
The “Power for All Alliance” was set up by Bosch Power Tools and Husqvarna subsidiary Gardena for the European market in the summer of 2020, and is one of the first cross-brand battery alliances featuring products relating to all home-based activities. Ten brands compromising around 100 devices are now participating in the alliance with the aim of offering users a broad, cross-brand 18-volt system. Last year, the brand Husqvarna has strengthened the “Power for All Alliance” with DIY products for the garden segment.
Husqvarna occupies a good position in a market that includes professional forestry and garden tools, light construction equipment, robotic lawn mowers, irrigation systems, and grinding tools. Husqvarna’s three divisions Forest & Garden, Gardena, and Husqvarna Construction are economically successful with tools, machinery, rechargeable-battery solutions, and robotics.
The completion of the acquisition of the shares is subject to approval by the Brazilian antitrust authority.
