European Business
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
European Business
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
European Business
No Result
View All Result
Home < INDUSTRIES Automotive

GOAL OF THE CENTURY: Hyundai Motor, Steven Gerrard and BTS Call for a United World for Sustainability on the Road to the FIFA World Cup 2022

by Alex Weber
April 22, 2022
A A
Share on LinkedinShare on Twitter
  • Hyundai Motor to launch new global sustainability campaign under the banner ‘Goal of the Century’ 
  • Football legend Steven Gerrard and global pop sensation BTS to star in manifesto film and lead the campaign as part of the newly formed ‘Team Century’
  • Eco-friendly vehicles will be included in the official fleet for the first time, including the IONIQ 5, Santa Fe Hybrid, and Elec City bus
  • Company will continue to support FIFA’s sustainability agenda through various activities, including the ‘Hyundai Goal of the Century Pledge’ event

Hyundai Motor Company announced today the launch of its global sustainability campaign under the banner ‘Goal of the Century’. The campaign kicks off on Earth Day on April 22, and will run through and beyond the upcoming FIFA World Cup TM, which will be held from November 21 to December 18, 2022. As part of the global launch, Hyundai Motor released a manifesto film and global TV commercial featuring football legend Steven Gerrard and global pop sensation BTS, sharing the company’s ambition to unite humanity through football and encourage universal support for a sustainable future. The campaign program is part of Hyundai’s mission to achieve carbon neutrality by 2045, neutralizing CO2 emissions at all stages of its production and operation.

The ‘Goal of the Century’ campaign aims to unite the world for sustainability, inspired by the pure value of team spirit and togetherness created by the universal love of football. At Hyundai, we will continue striving to be of practical help to humanity at a time when it is more important than ever to come together for the healthy, long-lasting future of our planet.

Thomas SchemeraGlobal Chief Marketing Officer and Head of Customer Experience Division at Hyundai Motor

To drive the ‘Goal of the Century’ campaign, Hyundai Motor is introducing ‘Team Century,’ a newly formed group of ambassadors that will promote various environmental and social sustainability projects throughout 2022. Former England national team player Steven Gerrard will lead ‘Team Century,’ joined by BTS, Afghan refugee soccer player and Danish UNESCO ambassador Nadia Nadim, American fashion designer Jeremy Scott, contemporary Italian artist Lorenzo Quinn, documentary photographer Nicky Woo, and Boston Dynamics’ Spot® robot. In addition, Hyundai also plans to unveil four regional ambassadors in the months to come.

As a father of four children, one of the great goals of my life is to protect the world for the future generations. Hence, I am happy and proud to be part of this journey with Hyundai. As captain of Team Century, I want to lead by example as I did in my time as a football player and am currently doing as a coach. I want to inspire people to do their best every day. I know that football has the power to move people and help them come together to achieve our goal of a sustainable planet – as we are all in this together.

Steven GerrardFootball legend and ‘Team Century‘ captain

In line with the campaign message, Hyundai Motor plans to provide eco-friendly vehicles for national teams, VIPs and event officials during the FIFA World Cup™. This is the first time that eco-friendly vehicles are included in the official fleet for a FIFA World Cup™ event. Out of the total 592 vehicles, over 50 percent of the passenger vehicles and some of the commercial vehicles will be eco-friendly models, including the IONIQ 5, Santa Fe Hybrid, and Elec City bus. Additionally, test drives of Hyundai’s eco-friendly vehicles will be offered at locations around the world from July through September.

Hyundai Motor will also collaborate with FIFA for the ‘Hyundai Goal of the Century Pledge’ event, where fans can make a personal eco-friendly pledge based on the number of goals scored by their favorite team. The event will be held on the FIFA’s official website from July to December. Hyundai Motor will continue to support FIFA’s sustainability agenda and ‘fully carbon-neutral World Cup™ vision through various activities in the months to come.

Tags: < ESG | Sustainability

Related Industries

Automotive

Efficient and high-performing vehicle architecture: Cooperation of Continental and Infineon

March 14, 2023
Automotive

Infineon and UMC extend automotive partnership with long-term agreement for 40nm eNVM microcontroller production

March 8, 2023
Automotive

Yvonne Bettkober to be Head of Organizational Development and Transformation for the Volkswagen Group

March 7, 2023
Automotive

Leasys and Free2move Lease Consolidation: New Top Leadership Announced

March 3, 2023
Automotive

Introducing the Aygo X UNDERCOVER

March 3, 2023
Automotive

SGS Signs Agreement to Sell its Automotive Asset Assessment and Retail Network Services Operations to Macadam

March 3, 2023

CHANGES IN HOLCIM’S BOARD OF DIRECTORS LEADERSHIP

February 25, 2023

...

GE Renewable Energy continues to add wind power to Lithuania

March 3, 2023

...

Joachim Aelvoet is the new Country Executive of ABN AMRO in Belgium

March 9, 2023

...

TÜV SÜD APPOINTS GERALD BACHLER AS NEW CEO OF THE CENTRAL & EASTERN EUROPE (CEE) REGION

March 2, 2023

...

Leasys and Free2move Lease Consolidation: New Top Leadership Announced

March 3, 2023

...

Yvonne Bettkober to be Head of Organizational Development and Transformation for the Volkswagen Group

March 7, 2023

...

UBS to acquire Credit Suisse

March 20, 2023

...

Huawei’s Green Target Network and 5G Smart Ocean Projects Win Multiple GTI Awards

March 4, 2023

...

Introducing the Aygo X UNDERCOVER

March 3, 2023

...

default

Voith Hydro opens new center of competence for generator components

March 8, 2023

...

Asia Pacific Business Asia Pacific Business Asia Pacific Business

EUROPEAN BUSINESS is a premier source of corporate news, business information and insights across broad spectrum of industries in Europe and worldwide.  We are one of the members of the Business World Network.

RESOURCES

  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

CONTACT US

EDITORIAL:     editor # european-biz.com

PARTNERSHIP:     partnership # european-biz.com

HUMAN RESOURCE:     hr # european-biz.com

* (replace # with @)

  • Official Site

Copyright © EUROPEAN-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © EUROPEAN-BIZ.COM All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist