- The classic trade show booth was replaced by a ‘marketplace’ with more opportunities for information and interaction
- Move to the Forum provided extra space for personal exchange and exclusive event formats such as the CEO Breakfast with guest speaker Mika Häkkinen
- ZF Aftermarket wins Innovation Award in the commercial vehicles category and is honored for its workshop concept
Under the concept heading of ‘Together in Motion’ ZF Aftermarket took things to the next level at this year’s Automechanika, Frankfurt – the leading trade fair for the global automotive aftermarket. By taking over the Forum, ZF had a significantly larger and, above all, exclusive area at its disposal, where events, training courses and presentations could be held in addition to the classic product demonstration. Guests were particularly impressed with the space available; providing valuable networking opportunities at events such as the CEO Breakfast.
In an area totaling 2,500 square meters, ZF Aftermarket realized its innovative presentation concept in the Forum: This included a lively “marketplace” with product displays and technical demonstrations where visitors could talk to ZF experts. This was also the location of the workshop stage, where practical presentations for workshop customers were held throughout the trade show.
A large event area with a stage and giant LED screen provided the perfect setting for exclusive events such as the ZF Aftermarket Customer Summit and the CEO Breakfast held in cooperation with Messe Frankfurt on the first day of the trade show. Two-time Formula 1 World Champion Mika Häkkinen and Formula 1 Manager Mark Gallagher provided a successful start to the trade show with their keynote address.
Award Winning Innovations
Another highlight for ZF Aftermarket was winning the Automechanika Innovation Award in the commercial vehicles category. The award went to the Wabco brand’s new system concept Turning Assistance System (TAS), a retrofittable turning assistant for commercial vehicles. Furthermore, with ZF [pro]Tech, ZF Aftermarket also won the readers’ choice Best PROFI Workshop Brand 2022 in the workshop concepts category.
Audience response to the intensive use of digital content confirmed the aftermarket organization’s recipe for success. How its focus on know-how transfer together with a product and service portfolio with added value offers the right mix to both partners, stakeholders and customers from wholesalers to workshops and fleet operators.
“We would like to express our sincere thanks for the exciting and fruitful discussions with our global business partners, and for the great feedback we received in Frankfurt. It once again confirmed that ZF Aftermarket’s technical and digital innovations together with our demand-driven service concepts offer the best basis from which to develop and grow.” sums up Philippe Colpron, Head of ZF Aftermarket and Executive Vice President, ZF Group.
