Hamburg, December 16, 2021 – The Supervisory Board of Beiersdorf AG has appointed Grita Loebsack, 51, to the Company’s Executive Board effective January 2022. In the newly created position as President NIVEA, she will take over the global management of the iconic brand. Grita Loebsack joins from EssilorLuxottica, where she is currently Chief Marketing Officer Essilor.
“With Grita Loebsack, Beiersdorf gains an experienced manager with broad international expertise in skin care and global brands. Leading the iconic NIVEA brand, she will be an excellent addition to the executive team in driving the implementation of the C.A.R.E.+ strategy,” says Reinhard Pöllath, Chairman of Beiersdorf’s Supervisory Board. “Beiersdorf welcomes Grita Loebsack as a new member of the Executive Board and to the Beiersdorf family.”
Vincent Warnery, Chairman of Beiersdorf’s Executive Board, added: “I am very pleased that Grita Loebsack will take over responsibility for our flagship brand NIVEA, leading it into an even more successful future. I am convinced that she will develop NIVEA into an even more global, digital, and sustainable brand inspiring our consumers around the world.”
Grita Loebsack, a German national, has broad management experience in skin care as well as global brand building through previous leadership roles at Essilor, Unilever and L’Oréal. She began her career in strategy consulting. In 1996, she joined L’Oréal where she held different marketing and business roles for 16 years e.g. as International Marketing Director Skincare L’Oréal Paris and Global Brand President Vichy. In 2012, she joined Unilever as Executive Vice President Global Skincare before joining Kering as CEO Fashion and Leathergoods for a diverse fashion portfolio. She then assumed responsibility at Essilor as Chief Marketing Officer and member of the Executive Committee. Grita Loebsack graduated from the London School of Economics (Bachelor of Science, 1991) and INSEAD (MBA, 1995). Thanks to her international background (Brazil, Argentina, Philippines, UK, and France) she speaks five languages. She is married and has three children.