Hisense, as a Global Partner of UEFA EURO 2020, launches the #UpgradeYourHome campaign to encourage consumers to upgrade their home appliances for summer season.
Hisense appointed Dwyane Wade as the global ambassador for this year’s campaign to encourage sports fans and consumers to upgrade their home with prize. Wade officially kicks off the #UpgradeYourHome campaign by calling out to European football legends including Marco Materazzi and Lukas Podolski to bring the Upgrade Season to Europe.
#UpgradeYourHome is activated on May 6th, consumer who purchases a Hisense product before July 11th, will be invited to register at global.hisense.com for a valid competition entry. Participants are eligible to enter the giveaway to win €10,000. To tie in with the “Upgrade” theme, the campaign provides an opportunity for consumers to upgrade their home appliances to get ready for the summer season and creates an exclusive connection among the tournament’s audience in a compelling way.
Along with the #UpgradeYourHome campaign, Hisense introduces hero products to get sports fans ready for UEFA EURO 2020.
