For the fifth edition of the LVMH Innovation Award, 28 startups shortlisted for the final round presented their vision of the customer experience of tomorrow to industry professionals and the public during Viva Technology. Six startups received awards in the different categories: Data & Artificial Intelligence, Employee Experience, Media & Brand Awareness, Omnichannel & Retail Experience, Operations & Manufacturing Excellence, and Sustainability. Bambuser, a startup specialized in Live Stream Shopping, was chosen as the overall winner by Bernard Arnault, Chairman and Chief Executive Officer, Toni Belloni, LVMH Group Managing Director, and the members of the selection committee.
For the past five years the LVMH Innovation Award has drawn applications from hundreds of startups. This year over 850 applications were reviewed. For the 2021 edition, 28 startups representing 12 different countries were shortlisted as finalists for their innovative approach to the theme “The Future of Customer Experience is Here”. For the first time in the history of the competition, six startups received awards, instead of three in previous years.
The winner of the 2021 LVMH Innovation Award is Bambuser, a startup specialized in Live Stream Shopping. It helps brands host live shopping sessions online, with influencers or sales associates. These shows are hosted natively on the brands’ websites, enabling them to own the look and feel of the experience and manage conversations, data and check-out. The startup’s clients include Parfums Christian Dior and Make Up For Ever.
Bambuser will have the opportunity to benefit from a 6-month personalized support as part of LVMH’s accelerator program, “La Maison des Startups”, which has been based at the Station F startup campus in Paris since 2018.
2021 winners by category
Data & Artificial Intelligence: DATA&DATA
A French startup founded in 2012 by Zouheir Guedri, Data&Data analyzes large volumes of transactions carried out on international marketplaces to help luxury companies fine-tune their marketing strategies. Data&Data was one of the startups that participated in the fourth season of LVMH’s La Maison des Startups accelerator program at Station F.
Employee Experience: EACH ONE
Created in 2015 by Fanny Prigent, Maxime Baudet and Théo Scubla, Each One aims to enhance the visibility of refugees and migrants with work permits, by putting them in touch with multinational companies.
Media & Brand Awareness: AGLET
Aglet is a game publisher and developer founded by Ryan Mullins in 2019 and based in England. Inspired by Pokémon Go, the Aglet game enables sneaker fans to earn in-game currency, compete with other players and collect limited-edition virtual sneakers designed by some of the world’s leading brands.
Omnichannel & Retail Experience: BAMBUSER
Specialized in Live Stream Shopping, Bambuser helps brands host live shopping sessions online, with influencers or sales associates. These shows are hosted natively on the brands’ websites, enabling them to own the look and feel of the experience and manage conversations, data and check-out.
Operations & Manufacturing Excellence: HIPLI
Launched in 2020 by Anne-Sophie Raoult and Léa Got, Hipli designs and produces reusable packaging. After receiving a delivery, consumers can easily post the packaging back to Hipli’s sorting centers using the prepaid label. Just one year after its creation, Hipli already operates in nine countries across Europe.
Galy is a US-headquartered startup founded by Luciano Bueno and Paula Elbl. To address the issue of excess water and pesticide use in cotton production, Galy offers apparel brands cotton grown from cells in bioreactors.
LVMH congratulates the six startups that stood out from the competition in their respective categories. In an era of unprecedented digital acceleration, each of these startups embodies excellence in its particular area of expertise, with products or services that are helping to shape the customer experience of the future