“How we present our brand spotlights the transformation of a company into one of the globally leading producers of electricity from the wind and the sun and with an additional focus on hydrogen. It is great to receive the German Brand Award in recognition of this. And it motivates us to remain on this path. RWE will be carbon-neutral by 2040 – with the full support of our workforce. In other words: RWE is living the energy transition. And our brand identity will continue to demonstrate this.“
Stephanie Schunck, Head of Group Communications & Public Affairs at RWE AG
RWE has won the highest accolade at the German Brand Award 2021. The company’s brand identity won the “Best of Best” award in the category “Corporate Brand of the Year”. In addition, RWE won gold as an “Excellent Brand” in the area of best products and corporate brands. This is in recognition of the ambitious and creative way RWE presents its brand, spotlighting its transformation into one of the globally leading providers of renewable energies and storage facilities, with an additional focus on the future market of hydrogen. At the same time, RWE is rigorously and responsibly exiting from coal and nuclear energy. At the core of how the company presents itself to the public is its purpose statement “Our energy for a sustainable life”, billions invested in renewable energies and storage facilities, as well as a clearly defined target of becoming carbon-neutral by 2040.
Frank Arens, Head of Public Relations, is delighted: “This award is also a recognition of the work of our creative agency Scholz & Friends as well as that of our employees, who strive daily to transform our company. This kind of award motivates everyone and is proof of the visibility of our efforts.“
The German Brand Award is considered one of the most important brand awards in the country. It was granted for the sixth time by the German Design Council and the German Brand Institute. It recognises companies that stand out from the competition with exemplary brand management, sustainable campaigns and unusual marketing projects.
German Design Council
The German Design Council is one of the world’s leading centres of competence for communications and knowledge transfer in the area of design, brands and innovation. It currently counts over 350 companies among its members. The German Design Council was founded in 1953 on the initiative of the German Parliament with the aim of strengthening the design competence of German industry. Its many activities pursue one goal: To communicate the lasting increase in brand value that is created by the strategic use of design and innovation.