- Toyota Motor Europe (TME) vehicle sales up +9% year-on-year in the first half of 2024, an all-time high for the period (1)
- TME’s total electrified sales mix has now reached 74% of vehicles sold in Europe
- Toyota remains 2nd best-selling passenger car brand in Europe with sales growth of +9%
- Lexus is one of the fastest growing premium brands as sales increase by +21% year-on-year
- Toyota Professional sales expanded by +10% year-on-year with electrified options on all models
Brussels – Toyota Motor Europe (2) (TME) sold 626,572 Toyota and Lexus vehicles in the first six months of 2024, an increase of +9% year-on-year. The Toyota brand maintained its position as 2nd best-selling passenger car brand with sales growth of +9% year-on-year, and Lexus maintained its position as one of Europe’s fastest growing premium brands with sales growth of +21%. Toyota Professional, TME’s light commercial vehicle brand, also increased sales by +10% year-on-year. TME’s year-on-year sales of electrified vehicles increased with full-electric sales up +34%, plug-in hybrids up +38% and hybrids up +11%. The total electrified sales mix has now reached 74% of all Toyota and Lexus vehicles sold in Europe.
We are pleased with a record first half-year sales performance, and we continue to outperform the market. We’ve experienced buoyant demand across our electrified vehicle models for hybrids, plug-in hybrids and battery electric vehicles. We’ve also injected newness with the introduction of the all-new Lexus LBX and new C-HR plug-in hybrid which have both been well received. This strong demand for our products is testament to our multi-path strategy with a line-up that caters to the diversity of our European customers’ needs.
Brands and model performance
Toyota sold 585,321 vehicles in H1 2024, an increase of +9% year-on-year. The brand’s top sellers included the Yaris range, Corolla range and the new Toyota C-HR. Toyota’s overall electrified sales mix was 73%, with volume increasing +9% year-on-year. Sales of battery electric vehicles in the first half were up +24%year-on-year at 19,038 vehicles.
Lexus continued its rapid growth of the past year with sales of 41,251 vehicles in the first six months up +21% year-on-year. The premium brand’s electrified sales mix is 90% in Europe, rising to 99% in West Europe. Lexus NX performed well with sales up +13%, the brand’s overall volume was boosted by the introduction of the all-new luxury compact, Lexus LBX.
Toyota Professional sales increased to 72,012 vehicles in Jan-June 2024, an increase of +10% year-on-year. Proace City small vans sales increased by +28% to 29,857 vehicles year-on-year.
TME highlights January – June 2024:
- Total sales: 626,572 (+9% year-on-year)
- Total electrified sales: 461,911 (+12% year-on-year)
- Total electrified mix: West Europe: 77% – East Europe*: 54% – TTL: 74%
Toyota highlights January – June 2024:
- Toyota sales: 585,321 (+9% year-on-year)
- Top sellers: Yaris Cross (103,657); Yaris (93,587); Corolla range (87,820); Toyota C-HR (62,513); Aygo X (52,645); RAV4 (52,171)
- Total electrified sales: 424,812 (+9% year-on-year)
- Top electrified: Yaris Cross Hybrid (98,807); Yaris Hybrid (83,772); Corolla Hybrid (75,231); Toyota C-HR Hybrid (57,619); RAV4 Hybrid/Plug-in Hybrid (49,889)
- Toyota Professional sales: 72,012 (+10% year-on-year)
- Electrified mix: West Europe: 75%, East Europe*: 56% – TTL: 73%
Lexus highlights January – June 2024:
- Total Lexus sales: 41,251 (+21% year-on-year)
- Top sellers: NX (13,341); RX (7,018): UX (5,349)
- Total electrified sales: 37,099 (+27% year-on-year)
- Top electrified: NX Hybrid/Plug-in Hybrid (12,942); UX Hybrid/EV (5,200); RX Hybrid/Plug-in Hybrid (5,371)
- Electrified mix: West Europe: 99%, East Europe*:38% – TTL: 90%
Sales for January – June 2024 is listed below:
| TOTAL TOYOTA / LEXUS | 626,572 |
| TOYOTA | 585,321 |
| AYGO X | 52,645 |
| Yaris (incl. Yaris Hybrid) | 93,587 |
| Yaris Hybrid | 83,772 |
| Yaris Cross (incl. Hybrid) | 103,657 |
| Yaris Cross Hybrid | 98,807 |
| Corolla H/B & Touring Sports (incl. Hybrid) | 55,516 |
| Corolla H/B & Touring Sports Hybrid | 55,488 |
| Toyota C-HR (incl. Hybrid) | 62,513 |
| Toyota C-HR Hybrid | 57,619 |
| Toyota C-HR Plug-In Hybrid | 4,885 |
| Corolla SDN (incl. Hybrid) | 32,304 |
| Corolla SDN Hybrid | 19,743 |
| Corolla Cross Hybrid | 26,748 |
| Prius Plug-in Hybrid | 1,377 |
| Mirai FCEV | 401 |
| Camry (incl. Hybrid) | 5,574 |
| Camry Hybrid | 4,224 |
| GR Supra | 268 |
| GR86 | 739 |
| GR Yaris | 1,608 |
| RAV4 (incl. Hybrid & Plug-In Hybrid) | 52,171 |
| RAV4 Hybrid | 39,916 |
| RAV4 Plug-In Hybrid | 9,973 |
| bZ4X | 13,910 |
| Highlander (incl. Hybrid) | 3,142 |
| Highlander Hybrid | 2,820 |
| Land Cruiser | 7,002 |
| Hilux | 26,444 |
| PROACE (inc PROACE BEV) | 15,711 |
| PROACE BEV (inc PROACE VERSO BEV) | 2,537 |
| PROACE CITY (inc PROACE CITY BEV) | 29,857 |
| PROACE CITY BEV (inc PROACE CITY VERSO BEV | 2,591 |
| Other models | 147 |
| LEXUS | 41,251 |
| IS (incl. IS Hybrid) | 29 |
| ES (inl. ES Hybrid) | 2,868 |
| ES Hybrid | 2,519 |
| LS (incl. LS Hybrid) | 46 |
| LS Hybrid | 46 |
| NX (incl. NX Hybrid) | 13,341 |
| NX Hybrid | 8,496 |
| NX Plug-in Hybrid | 4,446 |
| UX (incl. UX Hybrid) | 5,349 |
| UX Hybrid | 4,216 |
| UX BEV | 984 |
| RX (incl. RX Hybrid) | 7,018 |
| RX Hybrid | 3,195 |
| RX Plug-in Hybrid | 2,176 |
| LBX | 8,719 |
| RZ | 2,033 |
| RC (incl. RC Hybrid) | 30 |
| LC (inc LC Hybrid) | 286 |
| LC Hybrid | 11 |
| GX | 174 |
| LX | 1,100 |
(1) European sales excluding Russia.
(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.
*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
