Hyundai Motor Company has announced the appointment of Eduardo Ramírez as the new Chief Designer of Hyundai Design Europe, effective 1st of June.
Eduardo Ramírez will lead the Hyundai Design Europe Center and reinforce Hyundai’s design competitiveness in the fast-changing global automotive industry to provide “customer-centric design innovation” and a unique customer experience that sets Hyundai apart.
After graduating from Coventry University and Royal College of Art, Eduardo Ramírez started his career as an exterior designer at Audi and later at General Motors. He joined the Hyundai Design Europe Center in 2007 and has been responsible for key design projects for the European market such as i10, KONA, Bayon and Santa Fe.
I believe in the power of design to signal ways forward and I am committed to inspire and empower our designers to think boldly and deliver the answers that will spark the emotions of our customers in the future.
Speaking on the announcement of the appointments, Executive Vice President and Head of Hyundai Genesis Global Design, SangYup Lee, said:
I look forward to witnessing a stronger and fresher Hyundai Design Europe under Eduardo. He is the perfect fit to the position as he understands the design direction of Hyundai which prioritizes customer values, and he is the one to realize design that can satisfy different types of customers’ lifestyles while valuing Hyundai’s heritage.
