- Toyota Motor Europe (TME) vehicle sales up +6% year-on-year across the first three quarters, an all-time high for the period (1)
- TME’s total electrified sales mix has now reached 75% of all vehicles sold in Europe
- Toyota remains 2nd best-selling passenger car brand in Europe with sales growth of +5% year-on-year
- Toyota C-HR sales up +8% year-on-year boosted by the introduction of a plug-in hybrid model
- Lexus post record sales of 63,697 vehicles an increase of +17%, year-on-year
Brussels – Toyota Motor Europe (2) (TME) sold 912,671 Toyota and Lexus vehicles in the first nine months of 2024, outperforming the market with an increase of +6% year-on-year. Both Toyota and Lexus posted all-time record sales across this period; Toyota brand maintained its position as 2nd best-selling passenger car brand with sales growth of +5% year-on-year, and Lexus maintained its position as one of Europe’s fastest growing premium brands with sales growth of +17%. Electrified vehicles now represent 75% of TME’s total European sales. TME’s mix of electrified vehicles increased with full-electric sales up +28%, plug-in hybrids up +37% and hybrids up +9%.
We are enjoying strong demand across the line-up of electrified vehicles which now make up 75% of our total sales mix, and we continue to outperform the market. Our multi-pathway approach, which offers diverse electrified technologies, has allowed us to respond positively to changing customer demand across Europe.
Brands and model performance
Toyota sold 848,974 vehicles between January-September 2024, an increase of +5% year-on-year. The brand’s top sellers included the Yaris range, Corolla range and the new Toyota C-HR. Toyota’s overall electrified sales mix is now at 74%, with volume increasing +7% year-on-year. Sales of battery electric vehicles in the first nine months were up +19% year-on-year at 26,824 vehicles. Plug-in hybrid sales increased +93% year-on-year with the introduction of Toyota C-HR PHEV.
Lexus’ record sales of 63,697, +17% year-on-year outperformed the premium market in Europe, while sales of electrified models increased +22% year-on-year. Lexus has a 100% electrified sales mix in West Europe and 90% across the entire region. Key performers are the all-new luxury compact Lexus LBX available as hybrid and Lexus NX available in plug-in hybrid and hybrid variants.
TME highlights January- September 2024:
- Total sales: 912,671 (+6% year-on-year)
- Total electrified sales: 683,409 (+11% year-on-year)
- Total electrified mix: West Europe: 78% – East Europe*: 57% – TTL: 75%
Toyota highlights January- September 2024:
- Toyota sales: 848,974 (+5% year-on-year)
- Top sellers: Yaris Cross (155,527); Yaris (133,634); Corolla range (121,519); Toyota C-HR (97,698); Aygo X (74,873); RAV4 (76,994)
- Total electrified sales: 626,049 (+7% year-on-year)
- Top electrified: Yaris Cross Hybrid (150,535); Yaris Hybrid (119,273); Corolla Hybrid (67,754); Toyota C-HR Hybrid (97,689); RAV4 Hybrid/Plug-in Hybrid (74,099)
- Toyota Professional sales: 97,226 (-4.3% year-on-year)
- Electrified mix: West Europe: 76%, East Europe*: 59% – TTL: 74%
Lexus highlights January- September 2024:
- Total Lexus sales: 63,697 (+17% year-on-year)
- Top sellers: NX (18,567); RX (10,257): UX (8,379)
- Total electrified sales: 57,360 (+22% year-on-year)
- Top electrified: NX Hybrid/Plug-in Hybrid (18,024); LBX Hybrid (16,216), UX Hybrid/BEV (8,132); RX Hybrid/Plug-in Hybrid (7,764)
- Electrified mix: West Europe: 100%, East Europe*:38% – TTL: 90%
Sales for January – September 2024 is listed below:
| TOTAL TOYOTA / LEXUS | 912,671 |
| TOYOTA | 848,974 |
| Aygo X | 74,873 |
| Yaris (inc. Yaris Hybrid) | 133,634 |
| Yaris Hybrid | 119,273 |
| Yaris Cross (inc. Hybrid) | 155,527 |
| Yaris Cross Hybrid | 150,535 |
| Corolla H/B & Touring Sports (inc. Hybrid) | 77,555 |
| Corolla H/B & Touring Sports Hybrid | 77,519 |
| Toyota C-HR (inc. Hybrid & Plug-In Hybrid) | 97,698 |
| Toyota C-HR Hybrid | 86,589 |
| Toyota C-HR Plug-In Hybrid | 11,100 |
| Corolla SDN (inc. Hybrid) | 43,964 |
| Corolla SDN Hybrid | 26,600 |
| Corolla Cross Hybrid | 41,154 |
| Prius Plug-in Hybrid | 2,258 |
| Mirai FCEV | 504 |
| Camry (inc. Hybrid) | 7,868 |
| Camry Hybrid | 5,321 |
| GR Supra | 339 |
| GR86 | 855 |
| GR Yaris | 3,289 |
| RAV4 (inc. Hybrid & Plug-In Hybrid) | 76,994 |
| RAV4 Hybrid | 59,114 |
| RAV4 Plug-In Hybrid | 14,985 |
| bZ4X BEV | 19,651 |
| Highlander (inc. Hybrid) | 4,685 |
| Highlander Hybrid | 4,268 |
| Land Cruiser | 10,670 |
| Hilux | 30,446 |
| PROACE (inc PROACE BEV) | 23,776 |
| PROACE BEV (inc PROACE VERSO BEV) | 3,541 |
| PROACE CITY BEV (inc PROACE CITY BEV) | 42,847 |
| PROACE CITY BEV (inc PROACE CITY VERSO BEV | 3,632 |
| PROACE MAX (inc PROACE MAX BEV) | 157 |
| PROACE MAX BEV | 4 |
| Other models | 230 |
| LEXUS | 63,697 |
| IS (inc. IS Hybrid) | 33 |
| ES (inc. ES Hybrid) | 4,085 |
| ES Hybrid | 3,613 |
| LS (inc. LS Hybrid) | 60 |
| LS Hybrid | 60 |
| NX (inc. NX Hybrid) | 18,567 |
| NX Hybrid | 12,174 |
| NX PHEV | 5,850 |
| UX (inc. UX Hybrid & Plug-In Hybrid) | 8,379 |
| UX Hybrid | 6,543 |
| UX BEV | 1,589 |
| RX (inc. RX Hybrid) & Plug-In Hybrid) | 10,257 |
| RX Hybrid | 4,470 |
| RX PHEV | 3,294 |
| LBX Hybrid | 16,216 |
| RZ BEV | 2,985 |
| LM Hybrid | 552 |
| RC (inc. RC Hybrid) | 46 |
| LC (inc. LC Hybrid) | 357 |
| LC Hybrid | 14 |
| GX | 1,788 |
| LX | 372 |
(1) European sales excluding Russia.
(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.
*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
