European Business
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
European Business
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
European Business
No Result
View All Result
Home < INDUSTRIES Consumer

27 PETA-Approved Unilever brands join the fight to save cruelty free cosmetics in Europe

by Marie Weil
July 12, 2021
A A
Share on LinkedinShare on Twitter

Unilever’s PETA-Approved brands, including TRESemmé, Simple and St.Ives, have committed to joining the fight to save cruelty free cosmetics in Europe. Last week, Unilever’s largest beauty and personal care brand, Dove, united with The Body Shop, People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe, Humane Society International/Europe, Eurogroup for Animals, and the European Coalition to End Animal Experiments* to launch a European Citizens’ Initiative, calling on the European Commission to protect its longstanding ban on animal testing for cosmetics. Now, Unilever’s 27 other PETA-Approved brands will add their voices to the campaign using their collective power to call on consumers to sign the European Citizens’ Initiative.

After decades of campaigning by consumers, and a series of bans dating from 2004, which banned the testing of cosmetics and their ingredients on animals, the EU finally prohibited the sale of cosmetics that had been tested on animals in 2013. This regulation became the gold standard for similar bans around the world.

However, Europe’s longstanding ban on animal testing for cosmetics is now under threat. The European Chemicals Agency (ECHA) is calling for new animal testing on ingredients that have been safely used by consumers and handled safely in factories for many years – even those solely used for cosmetics.

For more than 40 years, Unilever scientists have been pioneering non-animal approaches to assess product safety including computer modelling and cell culture-based experiments. Committed to helping to bring an end to animal testing for consumer products and their ingredients, Unilever partners with more than 70 leading science teams globally to accelerate the use and regulatory acceptance of alternatives to animal testing, and collaborates with peers, NGOs and governments to share its safety science. As a result, Unilever is one of just five companies listed by PETA as a ‘company working for regulatory change’, and has a growing list of PETA-approved brands** taking action.

Julia Fentem, Head of Unilever’s Safety & Environmental Assurance Centre, said, “There is no reason to test cosmetics products, or the ingredients used in them, on animals. The European Chemicals Agency’s proposals pose a significant threat to the progress our industry has made towards ending animal testing for assuring the safety of cosmetics and other consumer products.

“If these proposals go ahead, hundreds of thousands of animals could be subjected to unnecessary tests, when innovative non-animal approaches based on leading-edge science and technology offer reliable alternatives to animal testing. We say use science, not animals.”

This change has the potential to affect all cruelty-free brands across the industry including the no animal testing and vegan claims that are desired and recognised by consumers, with three quarters of adults in EU member states agreeing that animal testing for cosmetic products and their ingredients is unacceptable in all circumstances***.

Earlier this year, Unilever launched its Positive Beauty vision, which aims to do more good, not just less harm, for people and the planet. As part of its commitments, Unilever stepped up its work and partnerships to support calls for a global ban on animal testing for cosmetics by 2023 – calls that were first made by the European Parliament in 2018.

Mimi Bekhechi, Vice President International Programmes, PETA UK said, “Unilever’s pioneering work on non-animal approaches has been critical to the progress the world has been making towards a global ban on animal testing for cosmetics. It’s only with collective action from companies, consumers, NGOs and governments that we can drive the changes citizens so want to see. It’s sad that once again we have to fight a battle that Europe’s citizens thought they had already won, but with a successful European Citizens’ Initiative, we can make decision-makers listen, protect the ground-breaking bans and secure concerted action to end the suffering of animals in EU laboratories for good.”

Giving European citizens the chance to make their voices heard, Unilever’s PETA-Approved brands are calling on consumers to take action. The aim of the companies, brands and animal protection organisations supporting this campaign is to get to the required 1 million signatures in the fastest time ever for a European Citizens’ Initiative – a mechanism for EU Citizens to help shape the EU by calling on the European Commission to propose new laws.

If reached, this will send a clear message to Europe that ECHA’s demands for new testing break with the policy of animal testing as a last resort, backed by the European Commission, and break with the wishes of EU citizens. The European Citizens’ Initiative calls on the European Commission to safeguard the ban on animal testing for cosmetics and commit to establishing a roadmap to phase out animal testing in the EU.

Tags: < Market< Partnership

Related Industries

Consumer

L’Oréal unveils two new CES 2023 innovation award-winning beauty technologies

January 5, 2023
Consumer

Amazon invests in the development of Polish local economy, digitization, and sustainability

December 21, 2022
Consumer

Pronovias Group announces an agreement to strengthen its capital structure and accelerate growth

December 21, 2022
Consumer

Ochama Delivers Selected Frozen Foods to Customers in France

December 17, 2022
Consumer

How Amazon is reducing packaging

December 15, 2022
Consumer

JD Logistics Partners with Poland’s Largest Retail Chain Biedronka

December 9, 2022

Covestro and LANXESS cooperate to produce more sustainable raw materials with reduced CO2 footprint

January 20, 2023

...

Das neue ZF-Vorstandsteam (von links nach rechts): Michael Frick, Dr. Martin Fischer, Vorstandsvorsitzender Dr. Holger Klein, Dr. Peter Laier, Sabine Jaskula und Stephan von Schuckmann.
//
ZF’s newly formed Board of Management team (from left to right): Michael Frick, Dr. Martin Fischer, CEO Dr. Holger Klein, Dr. Peter Laier, Sabine Jaskula and Stephan von Schuckmann.

ZF Kicks Off 2023 With New Executive Management Team

January 13, 2023

...

DR JOHANNES BUSSMANN TAKES OVER AT THE HELM OF TÜV SÜD AG

January 3, 2023

...

Volvo EX90 to support Google’s new HD map

January 6, 2023

...


Philips and Masimo expand partnership to improve telehealth for patients and clinicians around the world

January 19, 2023

...

Stewart Odurny appointed Executive Vice-President Customers and Strategy of Safran Landing Systems

January 3, 2023

...

Airbus to provide Poland with a very high resolution optical satellite system

January 5, 2023

...

ZF Acquires Intellic to Advance Next Generation Fleet Connectivity for Commercial Vehicles

January 12, 2023

...

ams OSRAM releases industry leading 0.5Mpixel global shutter CMOS image sensors to save space and power in wearable and mobile devices

January 7, 2023

...

TotalEnergies EP Canada acquires an additional interest in Fort Hills, ahead of its planned spin-off

January 28, 2023

...

Asia Pacific Business Asia Pacific Business Asia Pacific Business

EUROPEAN BUSINESS is a premier source of corporate news, business information and insights across broad spectrum of industries in Europe and worldwide.  We are one of the members of the Business World Network.

RESOURCES

  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

CONTACT US

EDITORIAL:     editor # european-biz.com

PARTNERSHIP:     partnership # european-biz.com

HUMAN RESOURCE:     hr # european-biz.com

* (replace # with @)

  • Official Site

Copyright © EUROPEAN-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © EUROPEAN-BIZ.COM All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist