Ochama, JD.com’s European e-commerce brand is bringing the excitement of China’s biggest mid-year shopping festival to Europe with the launch of its 618 Grand Promotion. Now live across 24 European countries, the campaign combines unbeatable deals and fast delivery across a curated selection of quality products, offering European consumers an exceptional shopping experience.
The 618 Grand Promotion began as a celebration of the founding of JD.com on June 18th, more than 20 years ago, and now it has become China’s largest mid-year shopping event. Today, ochama is excited to introduce this event to its European customers.
Ochama’s 618 sale will include flash deals, buy-one-get-one-free offers and major discount vouchers from June 16th to 20th. The Private Access period before June 15 will also invite shoppers to enjoy early access to view promotional product prices and the chance to claim an exclusive €30 coupon.
Strategic Expansion Meets Local Execution
In China, this year’s 618 Grand Promotion saw JD.com’s first-hour gross merchandise value (GMV), order volume, and active shopper numbers increase by 200% year-on-year, with electronics and home appliances up over 380%. Ochama aims to mirror this success in Europe with very competitive offers on a carefully selected product mix.
During the 618 Grand Promotion in 2024, ochama achieved a 245% year-on-year increase in electronics sales, indicating rising consumer confidence in the brand. To build on this success, in 2025, ochama will offer a greater array of promotional deals across key categories including electronics, home appliances, beauty, food, and beverages. The sale reinforces ochama’s commitment to offering high-quality products at excellent value.
“This year’s 618 Grand Promotion is more than a sales moment, it marks a key operational milestone for ochama in Europe. It is also a perfect example of how global e-commerce infrastructure can fulfill European consumers’ expectations for quality, speed, and value”, said a spokesperson for ochama.
618 Grand Promotion Highlights:
- €30 Pre-sale Coupon: Customers can now preview ochama’s promotional prices on certain premium products and claim a €30 coupon before June 15.
- Flash Deals: Up to 70% off premium brands including Dyson hairdryers, Xiaomi monitors, and SK-II skincare.
- Buy One, Get One Free: Available on 100+ best-selling products.
- Discount Vouchers: Save €5 on orders over €29, €10 on orders over €49, and €15 on orders over €69.
- Lucky Draws: Daily chances to win vouchers and access hot products at ultra-low prices.
Commitment to Quality, Value and Convenience
By leveraging its automated warehouses and JD.com’s global supply?chain capabilities, ochama is committed to offering consumers quality products at great prices, along with convenient service. With strategically located warehouses in the Netherlands, Poland, and France, ochama minimizes delivery times and costs, offering both value and efficiency to its customers.
Ochama now delivers to 24 countries and operates hundreds of pick-up points plus more than 1,000 lockers in the Netherlands, Germany, Belgium, and France as part of its commitment to becoming the go-to platform for European consumers.
