European Business
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
European Business
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS
No Result
View All Result
European Business
No Result
View All Result
Home < INDUSTRIES Financial

GENERALI AND VITALITY GROUP RENEW PARTNERSHIP UNTIL 2028

by Marie Weil
July 29, 2021
A A
Share on LinkedinShare on Twitter
  • The success of the programme drives Generali and Vitality Group, the international business for the Discovery Group Ltd, to agree an early extension of their European partnership
  • Generali Vitality has been successfully deployed in Germany, France, Austria and Spain. Italy, Czech Republic and Poland will follow in the next 18 months

Milan/Munich – Generali announces the extension of its European partnership with Vitality Group for Generali Vitality, the innovative health and wellness programme designed to encourage and reward healthy behaviour for customers seeking a healthier lifestyle. Since 2014, Generali has held the rights to the programme in continental Europe.

Generali and Vitality Group are now committed to continue their partnership until year-end 2028 and to expand the programme to key markets including Italy later in 2021 – as Benefit, in partnership with Generali Welion, a digital life coach for the promotion of healthy lifestyles, available for businesses – and in 2022 in the Czech Republic and Poland. This June, Generali Vitality became available to customers throughout Spain, following the successful deployments in Germany, which launched first in 2016, and subsequently in France and Austria.

The Spanish and Italian programmes include a solidarity component, offering customers the opportunity to donate the rewards earned through the initiative to The Human Safety Net foundation, which aims to unlock the potential of people living in vulnerable circumstances so they can transform the lives of their families and communities.

Through the use of a simple and smart digital programme, Generali Vitality customers are motivated to achieve their individual wellness goals and to take steps to make healthy choices and lead healthier lives. The programme has engaged both retail and corporate customers across Europe in their journey towards healthier living. Generali Vitality has also provided additional value to customers during the COVID-19 pandemic as high engagement in the programme encourages exercise and a healthy lifestyle which reduces the risk of hospitalisation, even for those with high-risk conditions such as diabetes, hypertension or hypercholesterolemia.

Bruno Scaroni, Group Chief Transformation Officer, Generali Group said: “Generali’s successful partnership with Vitality Group demonstrates that our commitment to putting the health and wellbeing of our customers is at the heart of what we do. Our timely agreement to extend until 2028 is both exciting and proof of its role in our next strategic plan, as we reach new markets across Europe. Generali Vitality creates a ground-breaking bond between insurer and customer as it encourages and rewards healthy choices which benefits individuals, and society as a whole. As a result, this programme is a strong proof point of our Lifetime Partner promise to our customers.”

“Now more than ever, we are seeing how critical health is,” 
said Barry Swartzberg, Vitality Group International CEO. “The expansion of our partnership in Europe with Generali is not only a testament to the proven success of our shared-value insurance model but an important opportunity to motivate more people to stay active, eat well and remain mentally strong and resilient. We are thrilled by the opportunity to bring the Vitality programme to the people of Spain, Italy, Czech Republic and Poland. For six years, our two organisations have worked closely together to improve the health of Vitality members across Germany, France and Austria.”

Tags: < Partnership

Related Industries

Financial

Barclays appoints new co-heads of Investment Banking

January 25, 2023
Financial

Jaguar Land Rover and BNP Paribas launch new mobility financing and services in Europe

January 21, 2023
Financial

APPOINTMENT OF BERTRAND COZZAROLO AS HEAD OF SOCIETE GENERALE PRIVATE BANKING

December 21, 2022
Financial

Stéphanie Maarek has been appointed Head of Compliance of BNP Paribas

December 20, 2022
Financial

Barclays demonstrates growth ambitions in Italy with move to new Milan HQ

December 13, 2022
Financial

British chain Jewson to join STARK Group

December 13, 2022

Covestro and LANXESS cooperate to produce more sustainable raw materials with reduced CO2 footprint

January 20, 2023

...

DR JOHANNES BUSSMANN TAKES OVER AT THE HELM OF TÜV SÜD AG

January 3, 2023

...

New Head of Public Relations, Media and Communications EMEA and Marketing Replacement Tires Germany at Continental

January 12, 2023

...

GlobalLogic to Open New Digital Engineering Centers in Spain

January 17, 2023

...

HOLCIM ACQUIRES NICEM

January 11, 2023

...

AstraZeneca to acquire CinCor Pharma to strengthen cardiorenal pipeline

January 10, 2023

...

A. P. Moller – Maersk completes acquisition of project logistics specialist Martin Bencher Group

January 3, 2023

...

Spark collaborates with Ericsson and Red Hat for 5G Standalone trial

January 26, 2023

...

ams OSRAM releases industry leading 0.5Mpixel global shutter CMOS image sensors to save space and power in wearable and mobile devices

January 7, 2023

...

Ericsson announces changes to the Executive Team

January 26, 2023

...

Asia Pacific Business Asia Pacific Business Asia Pacific Business

EUROPEAN BUSINESS is a premier source of corporate news, business information and insights across broad spectrum of industries in Europe and worldwide.  We are one of the members of the Business World Network.

RESOURCES

  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

CONTACT US

EDITORIAL:     editor # european-biz.com

PARTNERSHIP:     partnership # european-biz.com

HUMAN RESOURCE:     hr # european-biz.com

* (replace # with @)

  • Official Site

Copyright © EUROPEAN-BIZ.COM All rights reserved.

No Result
View All Result
  • HOME
  • SUSTAINABILITY
  • INVEST
  • MARKET
  • PARTNERSHIP
  • INNOVATION
  • PEOPLE
  • INSIGHTS

Copyright © EUROPEAN-BIZ.COM All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist