With a record year of openings in France ahead, Hilton continues its rapid multi?brand, multi?destination expansion across the country with a number of strong French owners
- 2023 openings include Canopy by Hilton Cannes, Marty Hotel Bordeaux, Tapestry Collection by Hilton, and Sainte-Anne Hotel Dijon, Curio Collection by Hilton.
- Hilton’s pipeline in France is 24 hotels strong across seven brands, ranging from focused service to lifestyle and collection categories.
FRANCE – Hilton (NYSE: HLT) predicts 2023 will be its strongest year of growth in France, with seven planned hotel openings, the highest single-year increase to its French portfolio. As well as continued expansion in Paris, Hilton is focusing on major resort destinations and provincial towns and cities, working with several local owners in France on a development pipeline that will more than double the hotel group’s presence nationwide.
Simon Vincent, executive vice president and president, Europe, Middle East & Africa, Hilton, said, “We’re experiencing record growth in France, with 2023 set to be a historic high for hotel openings. As a key market for Hilton, we’re focusing on developing hotels in regional French towns and cities, the south coast and continued expansion in Paris. We continue to leverage our award-winning brands to grow market share and capture increased travel demand, particularly as France gets ready to host major global sporting events including the Olympic Games, Paralympic Games and Rugby World Cup.”
Hilton’s French Development Plans
In France, Hilton’s development plans will see 24 properties added to the current trading portfolio of 23 hotels in coming years. Tapestry Collection by Hilton and Curio Collection by Hilton make up more than a quarter of upcoming hotels in Europe, ranging from island resorts to unique city hotels and historic buildings. In France, following recent openings in Hyères and Paris, Hilton is opening hotels under its collection brands in Bordeaux and Dijon, bringing Hilton brands to more regional cities across the country.
In addition to collection brand openings, Hilton’s focused service brand Hampton by Hilton is experiencing strong growth. In both France and wider Europe, Hampton by Hilton has a higher number of pipeline hotels than any other Hilton brand, with recent European openings including Hampton by Hilton Tours Centre, Hampton by Hilton Barcelona Fira Gran Via and Hampton by Hilton Dublin City Centre.
In recent years, Hilton has also introduced new brands to the French hotel market, with the openings of Canopy by Hilton Paris Trocadero and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton in 2021, as well as DoubleTree by Hilton Lyon Eurexpo last year.