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Home < INDUSTRIES Industrial

Tradify to bolster business management for electricians through strategic partnership with Clipsal by Schneider Electric

by Marie Weil
November 24, 2022
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Tradify has today announced a strategic partnership with Clipsal by Schneider Electric (Clipsal). The partnership connects Clipsal with a leading trade business technology platform – providing electricians with greater access to the latest technology and tools to run their business. Tradify’s partnership with Clipsal was made possible by SE Ventures, a €1B venture capital fund focusing on climate and industrial technology.     

The partnership’s application will enable and empower electricians, providing value via direct means, including offers and discounts, as well as knowledge sharing through a variety of channels such as seminars and in-branch programs in addition to online activity. 

Designed to help small trade businesses (1-20 employees), Tradify is the top-rated job management app for tradies and enables electricians to make their daily operations more efficient by simplifying the way they manage their enquiries, quoting, job tracking, job scheduling, staff management, timesheets, invoicing and more. An all-in-one job management solution, it helps businesses reduce their admin burden and streamline operational processes, enabling them to increase focus on their customers and growth or enjoy a better work life balance.

By investing in this partnership, Clipsal, a brand that has stood side-by-side with Aussie sparkies in commercial buildings and homes, delivering world-leading electrical innovations for over 100 years, is forging a progressive commitment to advancing the electrical industry. The partnership is enabled through Tradify’s venture capital partner, SE Ventures, which provides start-ups with unparalleled access to Schneider Electric’s global ecosystem of customers and partners.

 “We are thrilled to be partnering with Tradify, helping to connect electricians across Australia. We invest heavily in research and development to innovate and advance the Clipsal brand for all Australians, and this extends to supporting electricians,” said Gareth O’Reilly, Pacific Zone President at Schneider Electric.

 As Australian homeowners are becoming increasingly engaged with the electrical category through a desire to improve their home while getting savvier with their energy efficiency and smart home automation, business opportunities for the electrical industry are expanding, with electricians well placed to provide expertise and additional services.  

Thus, as new electrical technology is increasingly adopted and trade businesses adapt, the partnership will help businesses remove outdated and laboursome admin processes – giving time back to do what tradies love.      

 “We will be working together with Tradify to help electricians to simplify time wasting processes. At the end of the day, the work is about adding value for homeowners and customers, and this partnership will help us help them,” said Vice President of Schneider Electric’s Home and Distribution business and Clipsal brand, Chris Kerr. 

“Tradify is excited to be partnering with a brand that has been respected and trusted by Australian electricians for over 100 years,” said Tradify Chief Executive Officer Michael Steckler, “We look forward to working together with Clipsal by Schneider Electric to further our mission of helping Australian electricians make a life not just a living.”  

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